EPRG Marketing – Connecting In- and Outbound
Inbound marketing turns the basic laws of classical marketing upside down. Instead of constant advertising pressure, Inbound Marketing convinces future customers with interesting relevant and compelling contents. Credibility and editorial use value are of course mandatory prerequisites.
Especially professional PR work produces valuable content assets on the go that are very suitable for secondary use in blogs, social media and forums. Companies create additional digital attention that is increasingly important in times of search engine marketing. Because the sales process has changed considerably in the recent years.
Nowadays even potential buyers engaged in the B2B market tend to use their computer keyboard or smartphone and first inform themselves extensively about products, manufacturers and buyers experience through the internet – instead of grabbing to the phone. Company blogs, social media posts and white papers serve as digital touch points for prospects and customers. Finally, allowing the transformation of contacts into leads – one of the core tasks of content marketing.
With EPRG companies achieve turnover-effective, sales-actionable results that can be analyzed and measured any time.