Communications strategies in the B2B sector have changed dramatically in past years. Our customers today expect a clear reference to advice and solutions in the demanding sector of data centre technology, also in PR work. RBT understands the technical and business economics challenges of modern data centres down to the last detail. This is how RBT succeeds again and again in representing complex, technical connections in an effective way and precisely communicating the decisive added value to our German and international customers.

Thomas Gomoll, Director Marketing


Kaspersky Labs

I am always pleased with our great cooperation with RBT. Besides the high level of professional competence this is primarily because of the quality of the texts, which are tailored to our customer areas B2B and B2C.

We are particularly keen to access this agency’s channel expertise; it helps to see our markets from specific points of view and simplifies targeted communication. I would not want to be without his reliable and trustworthy teamwork.

Melanie Ekert, Corporate Marketing Manager DACH


MSI Technology GmbH

Challenging partner concepts are an important element of customer loyalty in two-tier sales and distribution. We were able to find a creative partner in RBT that can advise us as equals on an operational level and that precisely understands the current needs of our resellers. As a customer of RBT it is clear that 30 years of channel experience are gathered in the agency. It is not only we, as a leading manufacturer, that profits from this. It also benefits our reseller partners in the channel.

Dirk Neuneier, Channel Marketing Manager


Tech Data GmbH & Co. OHG

With the quantity of information available today people’s perception is becoming increasingly selective. RBT helps us to word our communication on the market in a unified way and to design our messages in a customised, succinct and precise manner. We at Tech Data rely on RBT’s many years of operational marketing and sales experience in the sector of ICT channel business.

Melanie Binder, Team Leader Markom Agency


Eaton Power Quality

RBT understands how to support us in the positioning of our solutions in the channel and with the end user. One big advantage is their wide-ranging knowledge of the environment in which our UPS solutions are marketed and used. The thing about RBT PR work that impresses us most is the editorial know-how and the close cooperation with the IT channel media.

Roland Lommer, Sales Manager Channel


euromicron Deutschland

Our cooperation with RBT is characterised by openness and honesty and by professional exchange at the highest level. The enormous IT competence of RBT is reflected in valuable strategic recommendations and in convincing editorial contributions that communicate optimally with our target groups and that professional media likes to print. We are looking forward to our next joint projects.

Uli Schunk, Head of Marketing




RBT not only holds a clear concept for strategic PR work but also has deep professional knowledge paired with individual advice. The many years of experience of Ralf Riba in the ICT sector can be seen in the quality of the input for the journalists. I value the professional cooperation with Ralf Riba and his team highly.

Dr. Andreas Bergler, Senior Editor



In our many years of cooperation I have always found RBT to be a particularly competent and cooperative partner in the area of media work. Ralf Riba is certainly one of the best authorities on the sector, which is an aspect that cannot be valued too highly for both editors and for customers. His concept for the PR association EPRG as a consolidated European idea in connection with a digital pressroom is consistently continuing the previous work and is therefore both interesting and helpful for both customers and journalists.

Dr. Jörg Schröper, Editor in Chief



Besides the professional competence of RBT I also value the open, personable and pleasant cooperation with the company team.

Regina Böckle, Managing Editor


Tom’s Hardware

As journalists we are always mediators between technical advances and the innovative products of the manufacturers on one side and the awakened interest of our readers in fast and technically well-founded information on the other. Ever faster product cycles and more complex products require competent contacts for our successful cooperation, the shortest possible paths of communication and of course also test samples that are provided on time. As a test editorial team we are therefore looking for individual support and close cooperation with the market leaders in the sector. It is normally possible to realise our requests and tests in an optimum and uncomplicated manner with the technology enthusiasts at RBT and this benefits our readers.

Igor Wallossek, Journalist



Not many agencies understand how media works, what journalists need and when they see red. Ralf Riba and his team are an exception. They know first-hand the very specific requirements of ICT channel media and this is essential for reliable, trusting and uncomplicated cooperation.

Martin Fryba, Editorial Board