PUBLIC RELATIONS
The EPRG offers the possibility to implement PR services throughout Europe and beyond on a constantly high standard.
The quality and communication between the partner agencies as the resulting communication process amount to an added value: the creation of messages, appearance and exclusive press work to establish sustainable awareness is generated once and then adapted to the different countries and markets. Focused opinions, generated centrally by the EPRG, lead to success in business and communications.
BUSINESS DEVELOPMENT
All partner agencies are, additional to the actual press work, “connoisseurs of the market” and focus their main attention on the business development of their clients.
For instance, the agencies develop infividual communication concepts for respective requirements as well as rendering all other necessary services helping the client to strengthen the market performance concerning image and operative sales:
Development of business and marketing plans / Channel consultation / Lead generation / E-mail and post services / Network and contact management / Organisation of trade fairs, events and roadshows / Conceptualise and carry out advertisements, campaigns and banner ads / Design and develop in-house magazines
EPRG Marketing – Connecting In- and Outbound
Inbound marketing turns the basic laws of classical marketing upside down. Instead of constant advertising pressure, Inbound Marketing convinces future customers with interesting relevant and compelling contents. Credibility and editorial use value are of course mandatory prerequisites.
Especially professional PR work produces valuable content assets on the go that are very suitable for secondary use in blogs, social media and forums. Companies create additional digital attention that is increasingly important in times of search engine marketing. Because the sales process has changed considerably in the recent years.
Nowadays even potential buyers engaged in the B2B market tend to use their computer keyboard or smartphone and first inform themselves extensively about products, manufacturers and buyers experience through the internet – instead of grabbing to the phone. Company blogs, social media posts and white papers serve as digital touch points for prospects and customers. Finally, allowing the transformation of contacts into leads – one of the core tasks of content marketing.
With EPRG companies achieve turnover-effective, sales-actionable results that can be analyzed and measured any time.
Media Planning with EPRG: create Awareness, promote Growth
EPRG assists marketing departments actively with a target group specific Media Plan and the selection of appropriate communication channels for multichannel sales, branding and lead generation.
We find the optimal media mix for your advertising goals and boost your campaigns with flanking PR measures to resounding success.
EPRG now supports a large part of the existing PR-customers with a detailed media plan, thus relieving the respective marketing departments. The range of services include the preparation of media planning, media purchasing and the handling of print data as well as the coordination of all scheduled marketing activities with media partners and publishers. Benefit from a professional marketing plan and inform yourself about exclusive preferential rates.
Social Media and Online PR: More than “Icing on the Cake
In the past the use of PR wire services and social media in B2B-Markets was considered as a second best solution.
Today, Online PR and Social Media should be an indispensable part of every communication mix. It utilizes platforms like LinkedIn, Twitter, Facebook and Co. as an addition to classical PR activities to extend PR reach, use synergies and create valuable backlinks to optimize valuable organic search traffic.
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