MARKETS:
TECHNOLOGY & INNOVATION
Technology and innovation driven markets have special challenges according to marketing and communications aspects, such as time to market and life cycle management or even the speediness of information flow in the target market demand a precise planning of all measures.
The frequent, rather economic and objective, characterizing of products and services demands moreover a cleverly implemented world of emotion. In particular it is this that makes the necessary differentiation to competitors, which on the side of the actual product performance is frequently comparable and is furthermore responsible for an image that inspires confidence.
A correct positioning of a product, service and image belong to the essential success parameters of good public relations.
BUSINESS TO BUSINESS
B2B within the ICT trade is subject to a continual transformation. In particular the areas of sales and marketing are very difficult. Thus an evident proportion of the responsibility for commercial activities lies with the manufacturer itself. It is, in part, also taken on by the distribution, then however, in another function.
The separation of tasks, within professional market information and communication, is, especially in the area of selective marketing, of primary relevance.
Only when all marketing agents in the supply chain, within the framework of their individual function, are used optimally, does the leverage effect of the ultimate results add up.
The consultants of EPRG agencies have been very familiar with the business processes of B2B. Their task is the entire assessment of all possibilities within the push and pull segments of the B2B segment in terms of their customers.
IT &
Telco
The IT and telecommunication industry belong, without a doubt, to the most fast paced markets of our economy.
Consumer
Electronics
Since 2002 / 2003 lobbyists have been attempting to establish the belief that Consumer Electronics and Entertainment Electronics will be the future business for ICT specialist stores.
Business
Software
The EPRG consists of agencies which are leading for public relations in the ICT industry.
In comparison to conventional trades, such as the capital goods industry, ICT has enjoyed a long growth period and is from now on exposed to an unforeseen crowding out. Low margins and declining prices force distributors to rapid increases in turnover and life cycle management becomes a real challenge to manufacturers.
In regard to the legality of information and communication, this trade has found its own answer. Swiftness and precise selective processes have long since replaced the classic broad communication.
The PR consultants of EPRG member agencies are very familiar with the ICT scene. With their specialist expertise they create messages and help their customers find answers to their individual market situation. Their entire dedication goes to the competent consultation of their customers
To date there has been no breakthrough in this area and in the future there also will be none.
The profiteers of this business are the manufacturers, broad line distributors, retailers and e-tailers, as well as a long-established number of specialist stores [i.e. audio-video specialist stores].
That today’s industry, or medium-sized oriented specialist store, serves an end-user, for instance on the matter of multi-media, appears to be rather the exception: The products in this segment have sharp declines in margin and price. The price transparency is, especially in regard to retail and e-tail, comparatively high, service and support are neither fundable nor representable.
EPRG agencies help you, especially in regard to strategical market information and communication. They work out a clear positioning and competition classification on the market in advance. This serves as a basis for complex applied public relations.
An essential focus thereof lies in the software industry. Here in turn lies the focus on the B2B market and the providers of company software.
The market for ERP, CRM, HR or MRP software is therefore as familiar to us as the challenges of company communication for suppliers of BI tools, data banks or middleware technologies.
For these companies we communicate complex factual information with journalist know-how to the industry press, trade media, daily newspapers and/or economic publications.
A media landscape whose contact people we know very well also from the manufacturer side of the software industry thanks to our many years of experience.
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