European Public Relations Group (EPRG) presents new website
02.09.2009September 2009
New homepage emphasizes pan-European orientation
The European Public Relations Group (EPRG), an alliance of European PR agencies focussing on the information and communications industry (ICT), presents its new website. With this new portal, the EPRG aims to provide a better overview of the group’s services as well as to enhance cooperation within the group. In a secure login area, member agencies can view and add current information about projects and activities. This internal area also functions as a blog which upgrades the speed and intensity of communication.
“With the new portal we’d like to improve the transparency of processes, especially regarding projects involving several agencies. Thus, EPRG clients profit from better work on a European scale”, says Ralf Riba, General Manager of Riba:BusinessTalk GmbH and President of the EPRG.
The EPRG
The EPRG was founded in 2005 by the lead agency Riba:BusinessTalk GmbH in Koblenz/Germany. The main focus of the group is the consolidated European support of clients from the IT and telecommunications industry. All EPRG agencies are specialists in communication and business development in the 1tier and 2tier business as well as in analyst projects. With the development and implementation of the EPRG PressRoom concept, a worldwide unique platform that distributes information immediately and efficiently from clients to journalists, the group provides further differentiation from other PR networks. The EPRG is continuously growing and is currently represented in Germany, France, Italy, Spain, UK, Netherlands, Poland, Czech Republic and Israel.
The EPRG PressRoom
The EPRG PressRoom is a part of both the basic and the enhanced bundles. It is a digital tool to distribute press text in an intelligent and targeted way. It offers simple yet sophisticated search algorithms as well as newsletter and RSS functionalities. The releases of an EPRG client appear in a press portal which has been created in the client’s own design and can be integrated in the client’s homepage. Companies profit from an up-to-date press area without having any efforts. The visibility of the press releases in Europe is guaranteed via the EPRG PressRoom network.
