ICT public relations now also in Poland, Hungary and the Czech Republic

January 2009

The European PR agencies group EPRF expands in Eastern Europe

The EPRF already offers pan-European communication, business development and consulting services within the ICT and consumer electronics since 2006. Manufacturers, distributors and retailers can now use these services also in Eastern Europe.

With 10 agencies, the EPRF is represented in all leading economic hubs. The group, founded in 2006 by the lead agency Riba:BusinessTalk GmbH in Koblenz, services customers willing to increase their visibility on a pan-European basis. The main focus of the EPRF is the consultation for effective strategic PR and communication. At last year’s second meeting in Ascot / GB, the joining of partners from Poland, Hungary and the Czech Republic was announced.

ICT and consumer electronics profit from operative experience
All EPRF PR agencies are focused on the ICT supply chain. The basic conditions for EPRF membership is a well-grounded knowledge about processes and workflows in these industries. “Manufacturers, distributors and retailers especially have experienced that PR agencies often have only a limited comprehension of the ITC value chain’s characteristics. This is due to more and more complex multichannel strategies. Yet, without a clear picture, messages can not be placed strategically correct, nor is it possible to recognize and expand visions and possibilities of the client”, says Ralf Riba, president of the EPRF group.

Effective and efficient – client benefit through centralized mindset
An added value for clients lies in the simple process of reaching the market. The EPRF agency located in the country of the client’s headquarters takes over the assignment of the lead agency and coordinates all activities with the agencies in the target countries. This process is efficient, the positioning of messages fits accurately into the respective country’s circumstances. Fast communication in the markets of crucial upcoming countries of Eastern Europe is guaranteed by the agencies from Poland, Hungary and the Czech Republic joining the EPRF.

Industry relies on consulting and communication competences
Global players like Emerson’s (140.000 employees worldwide) division Emerson Network Power rely on the EPRF group’s expertise in the key markets Italy, France and Germany. Lead agency is Italy-based EPRF agency Pragmatika. Additionally, the global leader for Business Critical Continuity™ cooperates with EPRF members Le Savoir Dire (France) and Riba:BusinessTalk (Germany) regarding channel business as well as big enterprise projects.