PR Agency Group EPRF offers intensive analyst communication programmes across Europe and Israel

December 2008

Reciprocal communications for Manufacturers and Distributors

The PR agency group EPRF, founded in 2006, now offers analyst programs to manufacturers and distributors in eleven core countries in Europe and Israel. The programs logically extend conventional public relations towards industry researchers and influencers.

As well as offering pan-European communications and business development activities, the IT specialist EPRF group now also offers co-ordinated analyst programs across Europe. While public relations is usually limited to specialised or business journalists, direct contact with IT industry institutes and analysts provides further valuable opportunities to manufacturers and distributors for raising awareness.

Analysts (with a wide market view) as carriers of international information
The market research conducted by IT industry analysts typically involves looking at nuances of the global market and then applying it to local country markets. It is vital for vendor to have contact with analysts so that a two-way exchange of information can occur. The vendor obtains valuable information about international trends and the analyst obtains information about the vendor’s strategy and technology, so that they can communicate this in their market reports to the vendor’s target markets.

EPRF agencies support manufacturers and distributors by initially contacting the respective analysts and research institutions, are present at the interviews to ensure each party achieves their goals for the interviews and develop the subsequent communication process between analyst and vendor. The resulting dialogue provides insightful information for marketing and management and is therefore an important factor for long-term decisions.

Opinion and market forming
One of the responsibilities of the analyst is to build opinions about technology and trends and in doing this, the analyst functions almost as business developers for vendors, by communicating information to the marketplace. Most analysts also provide consultancy and are therefore in a position to advise enterprise businesses and public authorities on technology solutions. If vendors do not have relationships with analysts, they are missing out on a valuable business development channel as the analyst cannot then transfer the vendor’s image to potential customers. The communications programs offered by the EPRF group allow the vendor to profit from both the coverage of their messages and a valuable and enduring channel of communication.