The first agency PressRoom goes online

EPRF’s lead agency, Riba:BusinessTalk GmbH, went online with their brand-new PressRoom. It is not merely a press platform to insert press releases, but a sophisticated tool intended to make life easier for journalists. The PressRoom concept has 3 different levels. The first level is the “Agency Level” – each EPRF agency will get their own PressRoom, into which they can insert their clients’ press information. The second level is the “Client Level” – a PressRoom dedicated especially to the client, in the company’s design and look&feel. If booked by the client, all their releases from the Agency PressRoom will be mirrored into this client’s own PressRoom. The third level is the “EPRF level” – all press releases from all Agency PressRooms will be published in the EPRF PressRoom. They are now visible throughout Europe. www.rbt-pressroom.eu