Consumer Electronics

Since 2002 / 2003 lobbyists have been attempting to establish the belief that Consumer Electronics and Entertainment Electronics will be the future business for ICT specialist stores. To date there has been no breakthrough in this area and in the future there also will be none.

The profiteers of this business are the manufacturers, broad line distributors, retailers and e-tailers, as well as a long-established number of specialist stores [i.e. audio-video specialist stores].

That today's industry, or medium-sized oriented specialist store, serves an end-user, for instance on the matter of multi-media, appears to be rather the exception: The products in this segment have sharp declines in margin and price. The price transparency is, especially in regard to retail and e-tail, comparatively high, service and support are neither fundable nor representable.

EPRG agencies help you, especially in regard to strategical market information and communication. They work out a clear positioning and competition classification on the market in advance. This serves as a basis for complex applied public relations.